That Fabulous Obama “Weatherproof” Billboard

Posted by Gabriella Stern on January 07, 2010
Democratic Party, Government, Marketing, Politics, Republican Party, United States, Washington

obamaweatherproofWalk up 7th Avenue and as you approach 41st street you see the most stunning billboard of the U.S. President in front of the Great Wall of China. It’s breathtaking. In this morning’s semi-darkness, I had to stop and look at it. As Peggy Noonan recently wrote, there’s a deep reservoir of hope that the new (he’s only one year in) President succeeds – even as one feels rather irritated by some of his domestic policy stumbles. Nearby this billboard diptych (there are two large Obama-Great Wall panels) is a crass Calvin Klein billboard featuring greased and scantily clad bodies – classic soft-porn marketing. The contrast between the two images is stark, and if Weatherproof wanted to sell its jackets, it found the formula – whereas Calvin Klein won’t get my hard-earned money. The Weatherproof ad has generated some controversy – the company apparently didn’t have the president’s consent to flog their garments. That’s for the lawyers to sort out. What I want to discuss is this: The Dodd and Dorgan Senatorial resignations have spurred a flurry of speculation about the Democrats’ autumn 2010 chances. I think their plight is overstated. As a decidedly centrist voter, and thereby an “average” one, I reckon, I view the political landscape this way: American voters know what the Democrats stand for; Obama’s agenda is transparent; we have seen the administration’s policy ambitions move inexorably toward the center – whether it pertains to Iran or healthcare reform. What I don’t know is what the Republican Party stands for. There’s is no clear party leader and no evident agenda, and the splinter-group agendas are either incoherent or fringe-y. The Democrats may lose some ground come November 2010, but it won’t be dire. And between now and then the U.S. economy will continue recovering; a fairly palatable healthcare bill will get passed; and only if the Grand Old Party acquires some discipline will it make noteworthy Congressional and Gubernatorial gains.

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3 Comments to That Fabulous Obama “Weatherproof” Billboard

F Pait
January 7, 2010

Who’s this Dorgan fellow? Had anyone heard of him before he resigned?

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Gabriella Stern
January 8, 2010

He has actually been in Washington, D.C., for a long time – first as a member of the House of Representatives, then as Senator.

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